Total 43 eBooks Found For Category Advertising
Guerrilla Marketing For Dummies (For Dummies (Business & Personal Finance))
- ISBN:
- 0470289678
- Authors:
- Jonathan Margolis, Patrick Garrigan
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and...
Prove It before You Promote It: How to Take the Guesswork Out of Marketing
- ISBN:
- 0470381183
- Authors:
- Steve Cuno
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to...
Fashion Brands: Branding Style from Armani to Zara
- ISBN:
- 0749453052
- Authors:
- Mark Tungate
Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have...
Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success
- ISBN:
- 1413301843
- Authors:
- Michael Phillips, Salli Rasberry, Diana Fitzpatrick
Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: # encourage customers to spread the good word about your business # attract new customers and gain their trust #...
Vault Career Guide to Advertising
- ISBN:
- 1581312679
- Authors:
- Ira Berkowitz
This guide offers a look at professional careers in advertising, at the industry's history and trends, and advice on marketing oneself to potential employers.
Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
- ISBN:
- 0596155794
- Authors:
- Harold Davis
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate...
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
- ISBN:
- 0072536764
- Authors:
- George E. Belch, Michael A. Belch
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, and now the Internet. Belch/Belch is the first book to reflect the shift from the conventional methods of...
In Your Face: How American Marketing Excess Fuels Anti-Americanism
- ISBN:
- 0131438182
- Authors:
- Johny Johansson
They hate us. They really hate us. Millions of people around the world have come to despise the United States. One of the biggest reasons? American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local traditions and values, and seeks to "McDonald-ize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true...
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
- ISBN:
- 0618785914
- Authors:
- Jay Conrad Levinson President
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for...
Provocateur: Images of Women and Minorities in Advertising
- ISBN:
- 0742555399
- Authors:
- Anthony J. Cortese
In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
Geographies of Consumption
- ISBN:
- 0761974296
- Authors:
- Juliana Mansvelt
Instructors: Please click here to request a review copy of this title for adoption consideration. Desk copies are available by calling 1-800-818-7243. This critical introduction to consumption and its geographies provides an engaged summary of the consumption literature and demonstrates that consumption is intimately related to the production of space in everyday life. In Geographies of Consumption Juliana Mansvelt provides readers with a...
How to Set Up a Freelance Writing Business: An Insider Guide to Setting Up and Running Your Own Copywriting Business
- ISBN:
- 1845282574
- Authors:
- Jason Deign
A guide for those who want to make money from copywriting - either as a part-time or full-time career. It enables practising copywriters, find out how to build and extend your business into related areas. AUTHOR BIOG: Jason Deign has been a successful professional copywriter for over a decade and has worked with blue-chip companies both in Britain and internationally.
Underdog Advertising
- ISBN:
- 1933285222
- Authors:
- Paul W. Flowers
Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness. Based on proven creative and strategic advertising principles that have developed and refined over the last twenty-five years, the book helps smaller businesses create and execute advertising programs that are effective in the face of strong competition. Just as David toppled Goliath with a...
No-Copy Advertising
- ISBN:
- 2880467403
- Authors:
- Lazar Dzamic
No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- ISBN:
- 0470051248
- Authors:
- Joseph Sugarman
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
- ISBN:
- 0139696946
- Authors:
- Jonathan Cagan, Craig M. Vogel
Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.
Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers Into Buyers
- ISBN:
- 047083367X
- Authors:
- Kelley Robertson
This unique sales guide presents customer-focused selling strategies utilizing the GUEST approach to selling. Training expert Kelley Robertson provides a blueprint for success, by outlining a step-by-step process that shows readers exactly how to apply the concepts he presents. Written in easy-to-understand language, this book is a guide for people who are serious about increasing their sales, while improving their customer service.
The Selling Fox: A Field Guide for Dynamic Sales Performance
- ISBN:
- 0471061808
- Authors:
- Jim Holden
Advanced Praise for THE SELLING FOX "A terrific book for the advanced sales professional. Jim Holden helps you create an easy-to-follow and battle-tested system that will lead to higher sales, more competitive victories, and stronger relationships at the executive level. It is a must-read for those who are serious about developing more business." –– Gerhard Gschwandtner, founder and Publisher, Selling Power "Many books have been written...
Specialty Shop Retailing: How to Run Your Own Store Revised
- ISBN:
- 0471212644
- Authors:
- Carol L. Schroeder
Innovative Ideas for Retail Success "A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." –Kim Mack, Vice President, Crabtree & Evelyn "Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing.... Schroeder apparently has done it all, or most–and, thankfully, shes willing to share it with the...
Marketing Unwrapped
- ISBN:
- 0471486949
- Authors:
- Ray Perry
Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments, as well as the development of new skills and enhanced competences. This book 'unwraps' the various...
Marketing Research for Managers, Third Edition (Chartered Institute of Marketing)
- ISBN:
- 0750654538
- Authors:
- Sunny Crouch, Matthew Housden
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case...
The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers
- ISBN:
- 0814471412
- Authors:
- Dick Canada
There's nothing easier, more natural--or more dangerous--than to latch on to wrong information. Salespeople do it all the time, as they mistakenly build their sales philosophies on foundations of half-truths and falsehoods, such as "you must be aggressive to succeed in sales" or "lower your price to close the sale." The 24 Sales Traps and How to Avoid Them debunks sales truisms like these. Based on field-tested and scientifically validated...
BUZZ: How to Create It and Win with It
- ISBN:
- 0814474624
- Authors:
- Edward I. Koch, Christy Heady
In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring...
Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
- ISBN:
- 0814478808
- Authors:
- Paul S. Goldner
Drawing on the author's vast enthusiasm and insights acquired over a successful career, this book outlines valuable strategies and techniques for developing a complete selling system that works. Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula.
Teleselling Techniques That Close the Sale
- ISBN:
- 0814479391
- Authors:
- Flyn L. Penoyer
Only practice makes perfect -- especially when it comes to selling products and services on the telephone. But very few people working in the fast-growing field of telesales understand what they should be practicing. The fact is that there Is a unique set of techniques and methods that work best on the phone, and Teleselling Techniques That Close the Sale is the first book to clearly and completely outline the rules of the game. Based on the...
The Psychology of Death: 3rd Edition
- ISBN:
- 0826113001
**Springer Publishing Company is pleased to announce the launch of our Paperback Reprint Program.** In this extensively updated and revised edition, Dr. Kastenbaum continues to examine and expand upon issues of dying and the ways in which we shape and reshape our conceptions of death. New to the Third Edition are chapters on how we construct death; Death in adolescence and adulthood including discussion on suicide, physician assisted death and...
Top Telemarketing Techniques
- ISBN:
- 1564146855
- Authors:
- Ellen Bendremer
Top Telemarketing Techniques is an information-packed resource for all sales professionals. It offers expert insight and proven strategies for using the telephone as a powerful and effective sales tool. This book offers valuable information needed to develop, improve upon, and fully utilize your telephone sales skills, allowing you to close more sales over the telephone. Telemarketing is a highly cost-effective and timesaving alternative to most...
Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century (Library of Executive Excellence)
- ISBN:
- 1574442864
- Authors:
- Norton Paley
What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. If this sounds like you,...
A Matlab Companion for Multivariable Calculus
- ISBN:
- 012187625X
- Authors:
- Jeffery Cooper
Offering a concise collection of MatLab programs and exercises to accompany a third semester course in multivariable calculus, A MatLab Companion for Multivariable Calculus introduces simple numerical procedures such as numerical differentiation, numerical integration and Newton's method in several variables, thereby allowing students to tackle realistic problems. The many examples show students how to use MatLab effectively and easily in many...
Network Processor Design, Volume 2: Issues and Practices, Volume 2 (The Morgan Kaufmann Series in Computer Architecture and Design)
- ISBN:
- 0121981576
Responding to ever-escalating requirements for performance, flexibility, and economy, the networking industry has opted to build products around network processors. To help meet the formidable challenges of this emerging field, the editors of this volume created the first Workshop on Network Processors, a forum for scientists and engineers to discuss latest research in the architecture, design, programming, and use of these devices. This series...
Encyclopedia of Caves
- ISBN:
- 0121986519
Encyclopedia of Caves is a self-contained, beautifully illustrated work dedicated to caves and their unique environments. It includes more than 100 comprehensive articles from leading scholars and explorers in 15 different countries. Each entry is detailed and scientifically sound, yet accessible for students and non-scientists. This large-format reference is enchanced with hundreds of full-color photographs, maps, and drawings from the authors'...
Neurophysiology in Neurosurgery: A Modern Intraoperative Approach
- ISBN:
- 0122090365
- Authors:
- Vedran Deletis, Jay Shils
Through real-time assessments of how the patient's nervous system is functioning throughout a surgical procedure, Neurophysiology in Neurosurgery presents vital techniques to guide surgeons in their efforts to minimize the risks of unintentional damage to healthy nervous tissue. This book provides a comprehensive overview of the most up-to-date intraoperative neurophysiological techniques and guidelines for the managment of neuroanesthesia...
Ultrashort Laser Pulse Phenomena, Second Edition (Optics and Photonics Series)
- ISBN:
- 0122154932
- Authors:
- Jean-Claude Diels, Wolfgang Rudolph
Ultrashort Laser Pulse Phenomena serves as an introduction to the phenomena of ultrashort laser pulses and describes how this technology can be applied in areas such as spectroscopy, medical imaging, electromagnetism, optics, and quantum physics. Combining the principles with experimental techniques, the book serves as a guide to designing and constructing femtosecond systems. The second edition has updated and expanded its content, and includes...
There's No Business That's Not Show Business: Marketing in an Experience Culture
- ISBN:
- 0130471194
- Authors:
- Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut...
Fame and Fortune: How Successful Companies Build Winning Reputations
- ISBN:
- 0130937371
- Authors:
- Charles J. Fombrun, Cees B. M. Van Riel
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
21st Century Manufacturing
- ISBN:
- 0130956015
- Authors:
- Paul Kenneth Wright
The main chapters of the text are arranged around the premise of a new company starting out. Topics discussed include brainstorming a new idea, analyzing the market, developing a business plan, creating a conceptual product and prototype, and launching the product for sale. Written in conversational style. DLC: Electronic industries.
Marketing Metrics: 50+ Metrics Every Executive Should Master
- ISBN:
- 0131873709
- Authors:
- Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes...
Selling in the New World of Business
- ISBN:
- 0789022710
- Authors:
- Robert E Stevens, David L Loudon, Bob Kimball, Jerold Hall
Doing business the old-fashioned way is a thing of the past! Selling in the New World of Business presents a practical look at how technology has changed the way we sell and the changes an outside sales professional has to make to stay on top. Written in a straightforward style with a touch of humor, the book is a step-by-step guide to the evolving process of selling, providing you with the updated knowledge and skills you need to develop...
Design for Six Sigma + LeanToolset: Implementing Innovations Successfully
- ISBN:
- 3540895132
- Authors:
- Christian Staudter, Jens-Peter Mollenhauer, Renata Meran, Olin Roenpage, Clemens von Hugo, Alexis Hamalides
The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology. The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique...
Terror and the War on Dissent: Freedom of Expression in the Age of Al-Qaeda
- ISBN:
- 3642006361
- Authors:
- Ian Cram
Located within wider debates about ‘security versus liberty’ in our post 9/11 world, the book analyses the new landscape of UK counter terrorism powers and offences and focuses upon the deleterious consequences of the so-called ‘war on terror’ on freedom of political expression and association. Questioning the compatibility of recent speech-limiting measures with liberalism’s established commitment to free speech and international...
The Art of Sport
- ISBN:
- 1903684129
- Authors:
- Reuters photographers
The Art of Sport offers a striking collection of sporting pictures taken by Reuters photographers who have had the vision to see and capture extraordinary moments of prowess, drama and beauty from the world of sport. A mixture of first-hand accounts and fine imagery, the photographs in this collection bring alive some of the most colorful, eventful and memorable moments in recent sporting events from around the world. They comprise a story with...
Frommer's Europe 2004
- ISBN:
- 0764539027
- Authors:
- Darwin Porter, Danforth Prince, George McDonald, Hana Mastrini, Sherry Marker, Joseph S. Lieber, Christina Shea, Suzanne Rowan Kelleher, Herbert Bailey Livesey
You'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go—they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel...
The 30-Second Storyteller: The Art and Business of Directing Commercials (Aspiring Filmmaker's Library)
- ISBN:
- 1598632264
- Authors:
- Thomas Richter
Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million...