eBooks List For Item Business & Economics

The Great Inflation and Its Aftermath: The Past and Future of American Affluence


  • ISBN:
  • 0375505482
  • Authors:
  • Robert J. Samuelson

It’s a giant gap in our history. The Great Inflation, argues award-winning columnist Robert J. Samuelson in this provocative book, was the worst domestic policy blunder of the postwar era and played a crucial role in transforming American politics, economy, and everyday life–and yet its story is hardly remembered or appreciated. In these uncertain economic times, it is more imperative than ever that we understand what happened in the 1960s...

Gender and the Public Sector: Professionals and Managerial Change (Routledge Advances in Management and Business Studies, 24)


  • ISBN:
  • 0415258197
  • Authors:
  • Jim Barry

Contributors explore the interrelationship between managerialism, professionalism and gender identity in Britain, and examine the impact of change on those working in public sector organizations which have come under varying managerial pressures.

Reshaping Change: A Processual Perspective (Understanding Organizational Change, 2)


  • ISBN:
  • 0415284090
  • Authors:
  • Patrick Dawson

A new and innovative approach to organizational change, giving a comprehensive analysis of the processual approach and a detailed commentary on the theory and practice of using a processual perspective in order to make sense of organization

Crafting the Witch: Gendering Magic in Medieval and Early Modern England (Studies in Medieval History and Culture)


  • ISBN:
  • 0415977614
  • Authors:
  • Heidi Breuer

How did the witch become wicked? This is the central question of Crafting the Witch, which documents and analyzes the gendered transformation of magical figures that occurred in Arthurian romance as it developed from its earliest continental manifestations in the twelfth century to its flowering in fifteenth- and sixteenth-century England. In particular, while wizard-figures remained repositories of privileged knowledge throughout these periods,...

Economic Facts and Fallacies


  • ISBN:
  • 0465003494
  • Authors:
  • Thomas Sowell

From one of America's most distinguished economists, a short, brilliant and revelatory book: the fundamental ideas people most commonly get wrong about economics, and how to think about the subject better. Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues--and does so in a lively manner and without requiring any prior knowledge of economics by the readers. These fallacies include many beliefs widely...

Redesigning Financial Regulation: The Politics of Enforcement


  • ISBN:
  • 0470018720
  • Authors:
  • Justin O'Brien

At the height of the 1990s boom, Jack Grubman, one of the most successful analysts in Wall Street proclaimed ‘what used to be conflicts of interest are now synergies’. This myopia contributed dramatically to the elevation of a culture in which greed was deified, oversight denigrated and misfeasance justified. Since the fall of the markets and the implosion of confidence in the American corporate business model, one man has proved...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


  • ISBN:
  • 0470051248
  • Authors:
  • Joseph Sugarman

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Managing Customers Profitably


  • ISBN:
  • 0470060638
  • Authors:
  • Lynette Ryals

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples...

Getting Started in Commodities (Getting Started In.....)


  • ISBN:
  • 0470089490
  • Authors:
  • George A. Fontanills

Get this handy roadmap to making money in the commodities market. Getting Started in Commodities shows you how to successfully invest in the commodities market in futures, stocks, stock indices, and options. The book explains how the commodities market works as well as how investors can identify and track commodity opportunities -- using fundamental factors such as supply and demand and technical analysis tools. Fontanills, a seasoned trader and...

The Bank Analyst's Handbook: Money, Risk and Conjuring Tricks


  • ISBN:
  • 0470091185
  • Authors:
  • Stephen M. Frost

It is not uncommon to meet professionals in financial services who have only a vague idea of what their colleagues actually do.  The root cause is specialization and the subsequent development of jargon that makes communication between common specialists faster and more precise but is virtually impenetrable to everybody else. The Bank Analyst's Handbook provides a modern introduction to financial markets and intermediation.  Individual...

20/20 Money: See the Markets Clearly and Invest Better Than the Pros (Fisher Investments Press)


  • ISBN:
  • 0470285397
  • Authors:
  • Michael Hanson

2O/2O Money: See the Markets Clearly and Invest Better Than the Pros To be a more successful investor, you need to see the investment landscape more clearly. 20/20 Money —from Fisher Investments Press—can help you achieve this goal. Designed to help you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how...

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade


  • ISBN:
  • 0470287160
  • Authors:
  • Pietra Rivoli

The Travels of a T-Shirt in the Global Economy has been lauded by the New York Times, Financial Times, and reviewers worldwide. Translated in fourteen languages, Travels has received numerous awards for its frank and nuanced discussion of global economic realities.  Now updated and revised--including a discussions of environmental issue--this fascinating book illustrates crucial lessons in the debate on globalization. The major themes and...

Trading Futures For Dummies (For Dummies (Business & Personal Finance))


  • ISBN:
  • 0470287225
  • Authors:
  • Joe Duarte MD

Explore single-stock futures, ETFs, and alternative energy futures Protect your assets and maximize your profits in this risky yet lucrative market Want to take advantage of the futures market? This plain-English guide gives you the surefire strategies you need to be a successful trader, with up-to-the-minute advice on the various types of futures, conducting research, finding a broker, entering and exiting positions, and minimizing your losses....

The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You


  • ISBN:
  • 0470316683
  • Authors:
  • Robin Fisher-Roffer

Everyone's felt out of place at some point - be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending in, how to transform exclusion and have an impact. After all, there is tremendous opportunity for influence when you're on the edge -- you're already noticed! Fearless Fish will demonstrate how to make...

The CompleteLandlord.com Ultimate Landlord Handbook


  • ISBN:
  • 0470323159
  • Authors:
  • William A. Lederer

This book covers the entire cycle of becoming a successful landlord. Written in an accessible format by the entire team of completelandlord.com, this book provides valuable information for landlords from a staff of real estate experts. Readers will find essential information on: What a new landlord can expect How to determine which is the best property to invest in How to keep accurate records, rental agreements and leases How to deal with...

The Big Book of Benefit Auctions


  • ISBN:
  • 0470412925
  • Authors:
  • Jay R. Fiske, Corinne A. Fiske

The Big Book of Benefit Auctions is the ultimate step-by-step handbook on how to plan and have a successful and effective auction. Auction committees will find it an invaluable reference as it provides all the tools they will need for complete auction planning and management. From setting the goal for the event, to organizing the committee, procuring auction items, building the audience, preparing the catalog and through auction night cashiering...

Materials Management: An Executive's Supply Chain Guide


  • ISBN:
  • 047043757X
  • Authors:
  • Stan C. McDonald

A solid introduction to materials management and the tools needed to create a world-class materials management program This nuts-and-bolts guide presents an overview of the inner workings of the materials process, as well as the best practices to achieve a world-class operating system that will help to eliminate ineffective materials management. Coverage includes discussion of material requirements planning, planning parameters, electronic data...

Living in a Material World: The Commodity Connection (Wiley Finance)


  • ISBN:
  • 047051891X
  • Authors:
  • Kevin Morrison

At a time when the world is grappling with rising food and energy prices and climate change, Living in a Material World provides an insight into some of the contributing factors behind these challenges. The emergence of new consumers in China, India, Russia and the Middle East has added formidable competition to the natural resources that have been taken for granted in the developed world. Everything we consume involves the use of metals, fossil...

Risk Management in Commodity Markets: From Shipping to Agricuturals and Energy (The Wiley Finance Series)


  • ISBN:
  • 0470694254

Commodities represent today the fastest growing markets worldwide. Historically misunderstood, generally under- studied and under- valued, certainly under- represented in the literature, commodities are suddenly receiving the attention they deserve. Bringing together some of the best authors in the field, this book focuses on the risk management issues associated with both soft and hard commodities: energy, weather, agriculturals, metals and...

The Impossible Advantage: Winning the Competitive Game by Changing the Rules


  • ISBN:
  • 0470717122
  • Authors:
  • Wolfram Wördemann, Andreas Buchholz, Ned Wiley

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition.  The authors illustrate that the biggest, most spectacular and groundbreaking business success...

Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals


  • ISBN:
  • 0470742976
  • Authors:
  • Adrian Ryans

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition   offers a...

Organic Growth


  • ISBN:
  • 0470844841
  • Authors:
  • Jean Frédéric Mognetti

Growth in value is core to any business. In the tumultuous, rapidly changing and highly competitive arena that exists today it is increasingly hard to achieve. High-risk and high-reward strategies such as merging and acquisition are still key to achieving growth, but it is now time to look at your assets and realize the opportunities that exist within your own company. Organic Growth shows you how to unleash the sometimes overlooked skills...

Finance: A Fine Art


  • ISBN:
  • 0470847670
  • Authors:
  • Michel Fleuriet

The financial markets play a crucial role in contemporary society. They can change the lives of whole communities for better or worse and form an essential part of the overall economy. Yet their intermediaries are frequently criticised for misuse of the power that they wield. In this defence of the markets Michel Fleuriet draws on his many years experience in the field to span history and contemporary culture, addressing the market...

Global IT Management: A Practical Approach


  • ISBN:
  • 0470854332
  • Authors:
  • Robert Barton

Global IT Management presents a practical approach for initiating and reinforcing global IT, focusing on the mechanisms that need to be put in place to effectively manage IT architecture, strategy, standards, and control across sites in a multinational firm. Key considerations are explained for each domain together with concrete recommendations for core organisation, processes and deliverables. The approach fits cleanly into established best...

Financial Instrument Pricing Using C++ (The Wiley Finance Series)


  • ISBN:
  • 0470855096
  • Authors:
  • Daniel J. Duffy

Designing and Implementing Software for Financial Instrument Pricing provides a step by step account of how to price financial derivatives using C++, design patterns and state-of-the-art numerical schemes and methods. Written for those involved in the design and implementation of numerical models for financial derivative products, author Daniel Duffy takes a practical approach to realising these goals using C++, design patterns and state of the...

Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups


  • ISBN:
  • 0471405590
  • Authors:
  • Stuart C. Gilson

Praise for Creating Value through Corporate Restructuring "A helpful reference guide for managers facing the complex operational and financial issues raised in today’s competitive environment. Gilson’s case studies provide a real-world context against which corporate leaders can plan their restructuring strategies."–Arthur B. Newman, Senior Managing Director, The Blackstone Group "Stuart Gilson’s analytical case studies have demystified...

5 Magic Paths to Making a Fortune in Real Estate


  • ISBN:
  • 0471548251
  • Authors:
  • James E. A. Lumley

A new and revised edition of the commonsense guide to real estate riches More and more people are discovering that real estate investing is a safe and affordable way to increase their cash flow and build lasting wealth. If you want to achieve financial freedom, then look no further. 5 Magic Paths to Making a Fortune in Real Estate reveals the proven real estate investment strategies that many of today’s millionaires used to make their...

The Options Course Second Edition: High Profit & Low Stress Trading Methods (Wiley Trading)


  • ISBN:
  • 0471668516
  • Authors:
  • George A. Fontanills

Use this invaluable tool to gain a competitive edge and avert bad investment decisions. Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and expands upon the original to help you avoid some common and costly options mistakes. The systematic, step-by-step approach, covers everything from basic concepts to sophisticated techniques and is...

Coach Yourself to Success : Winning the Investment Game


  • ISBN:
  • 0471719846
  • Authors:
  • Joe Moglia

Praise for Coach Yourself to Success "Knowing how to make money and hold onto your money has never been easy. Joe's strategies are clear, accessible, and performance based. Joe, thanks for taking the mystery out of investing." --Maria Bartiromo, host and managing editor of the nationally syndicated program the Wall Street Journal Report with Maria Bartiromo and CNBC's Closing Bell. "Leave it to Joe to look out for the rest of us Joes and...

Professional Management of Housekeeping Operations


  • ISBN:
  • 047176244X
  • Authors:
  • Thomas J. A. Jones

Now in its fifth edition, Professional Management of Housekeeping Operations is the essential practical introduction to the field, a complete course ranging from key principles of management to budgeting, from staff scheduling to cleaning. With expanded attention to leadership and training, budgeting and cost control, and the increasingly vital responsibility for environmentally safe cleaning, the latest edition of this industry standard also...

Getting Started in Real Estate Investment Trusts (Getting Started In.....)


  • ISBN:
  • 0471769193
  • Authors:
  • Richard Imperiale

EVERYTHING YOU NEED TO KNOW ABOUT REITS GETTING STARTED IN REAL ESTATE INVESTMENT TRUSTS Real Estate Investment Trusts (REITs) offer small investors the chance to participate in a broad range of real estate opportunities across most major property sectors and geographic locations. But to make the most out of this proven investment vehicle, you must first gain a firm understanding of it. Getting Started in Real Estate Investment Trusts provides...

Water Scarcity: Impacts on Western Agriculture


  • ISBN:
  • 0520053001

The Theory of Environmental Policy


  • ISBN:
  • 0521311128
  • Authors:
  • William J. Baumol, Wallace E. Oates

In this book, Professors Baumol and Oates provide a rigorous and comprehensive analysis of the economic theory of environmental policy. They present a formal, theoretical treatment of those factors infuencing the quality of life. By covering both the theory of externalities and its application to environmental policy, the authors have retained the basic structure and organization of the first edition, which has become a standard reference in the...

Trade, Exchange Rate, and Growth in Sub-Saharan Africa


  • ISBN:
  • 0521865360
  • Authors:
  • Jean-Paul Azam

In this sophisticated yet accessible analysis of the open economies of Sub-Saharan Africa, Jean-Paul Azam analyses international trade, exchange rate issues, and longer-term growth, taking due account of the distinctive features of African economies. In particular, he examines the informal as well as the formal institutional frameworks which prevail in different African countries and which affect their macroeconomic behaviour. Key issues...

Principles of Conflict Economics: A Primer for Social Scientists


  • ISBN:
  • 0521875579
  • Authors:
  • Charles H. Anderton, John R. Carter

Conflict economics contributes to an understanding of violent conflict in two important ways. First, it applies economic analysis to diverse conflict activities such as war, arms races, and terrorism, showing how they can be understood as purposeful choices responsive to underlying incentives. Second, it treats appropriation as a fundamental economic activity, joining production and exchange as a means of wealth acquisition. Drawing on a...

European Financial Markets and Institutions


  • ISBN:
  • 0521882990
  • Authors:
  • Jakob de de Haan, Sander Oosterloo, Dirk Schoenmaker

Written for undergraduate and graduate students of finance, economics and business, this textbook provides a fresh analysis of the European financial system. Combining theory, empirical data and policy, it examines and explains financial markets, financial infrastructures, financial institutions, and challenges in the domain of financial supervision and competition policy. Key features: • Designed specifically for courses on European financial...

How to Price: A Guide to Pricing Techniques and Yield Management


  • ISBN:
  • 0521887593
  • Authors:
  • Oz Shy

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and...

Entrepreneurship, Growth, and Public Policy


  • ISBN:
  • 0521894921

While the public policy community has turned to entrepreneurship to maintain, restore, or generate economic prosperity, the economics profession has been remarkably taciturn in providing guidance for public policy for understanding the links between entrepreneurship and economic growth as well as for framing and weighing policy issues and decisions. The purpose of this volume is to provide a lens through which public policy decisions involving...

The Art of Influence: Persuading Others Begins With You


  • ISBN:
  • 0739366254
  • Authors:
  • Chris Widener

From Chris Widener, the author of the breakout bestseller The Angel Inside , comes an inspiring new parable on the power of influence. The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener’s inspiring story reveals, it’s not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick...

Dealing With Difficult People


  • ISBN:
  • 0749436913
  • Authors:
  • Roy Lilley, Roy Lilley

Difficult people can make life impossible. The workplace for example, is inhabited by a wide variety of people, and sometimes it can be difficult to get along with them and get on with your work as well. This book looks at individual behavior, what drives it and how to cope with it. Recognizing that `nice people aren't always like us` the author takes us through dealing with difficult people and awkward situations in a step-by-step guide that...